Collection: Cwtch

Cwtch - do you know what this popular Welsh word means?

The Urban Dictionary provides the following definition:  
‘…Cwtch, which has long been a familiar word in the Welsh language, was given two definitions: noun (Welsh) 1. a cupboard or cubbyhole. 2. a cuddle or hug.’

However, this definition isn’t conclusive, because the wonderful thing about the Welsh word, ‘cwtch’, is that there’s no literal English translation. There are plenty of similar words, such as ‘cuddle’, ‘snuggle’ and ‘hug’, but none share quite the same affectionate sentiment as a ‘cwtch’.

Ask a Welsh person what a ‘cwtch’ is and often they’ll give you a fond smile because a cwtch is evocative – it has the magical quality of transporting someone back to the safety of their childhood. This corresponds with the word’s other meaning, which is a place to safely store things – if you give someone a cwtch, you're figuratively giving them a ‘safe place’.

Arguably, it’s a part of Wales’s national identity, reflecting the warmth and affection of its people. So, if someone asks you for a cwtch, your best bet is to jump right in (not into the cupboard though!).

This cushion design has formed the backbone of my embroidered cushion business with so many other ideas springing from this very simple one.

Other words can be embroidered upon request, just drop me a message and we can chat!

Available with or without insert (optional extra).

All my cushion covers are made to order so please allow 7-10 days from order to posting - if you require a faster turnaround time, please message me prior to ordering and I will confirm if this is possible (I may have some cushions covers ready-made in stock).

Postage is via Royal Mail Tracked and/or Signed For service.